Around the Toy Aisle: Holiday Edition
1-1-2010
With Christmas a week ago and stores holding year end sales
all this week, there has been a lot of shopping for last minute
gifts and deals. What's been around the toys aisles for
the last week, or not? Here's what I've seen for the
Star Wars, G.I. Joe, Avatar and Lego lines.
I'll start with some Christmas Eve shopping where I stopped
in two Target stores, a Walmart and Toys-R-Us, all of which were
in the Binghamton/Vestal, NY area with the first Target being Ithaca.
Christmas Eve
Target, Ithaca
This was the first store where I spotted any clearance
items. The Titanium line was marked down 30% as was the
exclusive Rancor and the MARBS line. They had stocked some
of the ANH line, for only the second time, as well as
more ROTJ wave figures and Saga Legends. The other
Star Wars exclusives were in stock including the TIE
Fighter, X-Wing, Geonosis Arena and Clone Wars Battle Packs.
Basic Clone Wars pegs were full of figures and there was a
handful of the regular Battle Packs, Starfighters and role play
items. The Turbo Tanks sold out as did the large vehicle
line which includes the ARC-170 and Clone Wars Y-Wing.
G.I. Joe also was seeing clearance prices, at least on the
Target exclusive Battle Pack with Snake Eyes, Duke and the
Vipers. Spotted the 12" Destro and Heavy Duty for the
first time locally, all still marked down to $9.99. The
PIT has sold slowly, not as well as the Turbo Tank, but Target
has moved some pieces. The Raven also seemed to be moving
well for the holiday season and the $5.99 price on basic figures
left the local store mostly with the women; Helix, Scarlett and
Cover Girl, but they also had plenty of Cobra army builders and
some Heavy Duty figures. Surprisingly, the RHINO exclusive
has not sold well and the exclusive Deluxe line, figure/vehicle
sets, haven't sold well even with the new SNAKE Armor and Storm
Shadow on bike being out.
The Avatar line has been out since late October but
Target never stocked more than one case of the 8" figures until
a few weeks ago. Now that the film is in theaters, and
burning up the box office, I expected to see more toys for the
holidays but were disappointed locally. Target finally
added the AMP Suit and Grinder along with a case of the smaller
beasts; Thanator, Banshee and Direhorse, none of which really
moved for Christmas.
Lego is the one toy that does really well every year in
Ithaca. Target was decimated; all lines, all sets, all but gone.
There were a few Duplo stragglers left as well as a watch or
two, but if you wanted anything from the Star Wars,
Bionicle, City or Space lines you were out of luck. Even the
slow Star Wars seller, the Separatist Shuttle, sold out.
Toys-R-Us, Binghamton
Except for a brief stop at TRU after the Thanksgiving
holiday, this was the first time we'd been back to this store
since October and it didn't look like things had improved much.
There were several Saga Legends figures but no Legacy
Collection and very little, if any, Clone Wars. They had
the ARC-170 and their exclusive TIE Interceptor on the shelf
along with a couple of the exclusive Starfighter/figure sets.
Both McQuarrie multi-packs were on the shelf but set 1 was
limited. Titanium is fading fast at retail and TRU was no
exception, they had some newish ships such as the Clone Wars
Y-Wing and Pod Racers, but that was it. They did have the
Geonosis Assault Battle Pack in stock along with several
Galactic Heroes sets but the pickings were sparse.
The G.I. Joe pickings were slim as well. Both Bench
Press and Snow Serpent exclusives were on the pegs with a few
other Rise of Cobra releases. The PIT and Raven were on
the shelf, but except for some non-3.75" figures and older 25th
releases, didn't pay much attention.
Avatar was the main reason for stopping at TRU, they
had a 20% off sale the week leading up to Christmas. After
picking out a Scorpion Gunship and Jake Sully in his avatar
body, it left another gunship, Direhorse and Thanator on the
shelf along with 4" versions of the Na'vi. Trudy, the
gunship pilot, and Sean Fike were the lone humans along with
both Jake Sully avatar versions (clothes and native), Eytukan,
Spellman's avatar and Tsu'tey. TRU also had the Jake Sully
avatar preview release, but for $15 it wasn't worth it for just
some extra i-Tags.
In the US, Toys-R-Us is the spot for early Lego releases,
having the following year's first releases by Christmas.
This year TRU had the new Battle Packs, Rebel Troopers and
Snowtrooper, along with the Freeco Speeder and Droid
Tri-Fighter. They may have had the others and sold out,
though. Unlike Target, TRU wasn't cleaned out of Lego
sets, but there was a good dent.
Target, Vestal
While picking up the Avatar gunship and Sully at TRU
was a good deal, the best score was at Target where I found the
new Titanium Republic Gunship and a re-pack of the Magnaguard
Starfighter, both on clearance. None of the other newer
ships were in stock, however. There were plenty of Saga
Legends and Clone Wars figures but I didn't spot any Legacy
Collection on the pegs. There were six packs of the new
Luke & Deena comic 2-packs along with Wedge Antilles & Borssk
Feyla but even the Marvel packs had sold through. This
store also yielded my first look at the Gelagub Battle Pack.
Vestal's store also had the Rancor and MARBS marked down 30%.
I didn't spot any X-Wings but they did have exclusive TIE
Fighters, CW Battle Packs and Geonosis 2-packs. The Turbo
Tank was also in stock along with both the basic Clone Trooper
and Captain Rex role play helmets. The other role play
items, lightsabers and rifles, were in stock alongside the
Starfighter vehicles.
No exclusive RHINO vehicles in stock for the G.I. Joe line, but
the Snake/Duke/Viper packs were marked down. The Vestal
store had more basic figures in stock than Ithaca, but they were
marked down to $5.99 as well. PIT and Raven were on the
shelf as were the Ice Dagger and Apache and the Deluxe
exclusives.
The Vestal Target had a better stock on Avatar items,
including the Grinder, AMP Suit and Direhorse along with
basic figures. Both Jake Sully avatar versions were on the
pegs with Neytiri, Eytukan and Colonel Quaritch. A small
stock of the 8" figures were also in the store.
Lego was again decimated. They did have a handful of
sets including the Separatist Shuttle and V-19 and some sets
from other lines.
Walmart, Vestal
When it comes to Star Wars, this store is a mess.
They had hundreds of Saga Legends figures on one side of a 4-way
aisle display, on an end cap and in the regular aisle.
While there were a few dozen Clone Wars figures, I only spotted
what appeared to be one lone Plo Koon from the Legacy
Collection. The end cap also had a few each of the
exclusive Dewback, Gelagrub and Rishi Moon Outpost Attack Battle
Packs and the Turbo Tank. The Commando sets were sold out,
but there were several of each pilot Evolutions packs on the
shelf. There were at least nine Leia & Xizor comic packs
on the pegs but no other comic sets. The Clone Wars Deluxe
line of figures and vehicles was well stocked, including the
Freeco Speeder and Dooku with his speeder bike along with older
waves. Transformers were stocked but I didn't pay
attention to the individual pieces. There were some newer
Titanium ships on the pegs including Mace Windu's Jedi
Starfighter with hyperdrive ring, but nothing I was looking
for.
Much of the G.I Joe merchandise seems to have moved from this
store. I didn't spot any of the exclusive 2-packs but the
single figures were well represented, including the latest wave
of figures which included the new Baroness, Doctor and City
Strike Snake Eyes, even though Snake didn't seem to be on the
pegs. The figures were stocked both in the main aisle and
on one side of a 4-way aisle display. There were plenty of
the Apache and Ice Dagger sets but beyond that I didn't pay a
lot of notice.
Walmart had the best selection of Avatar merchandise
yet, including all of the beasts (Direhorse, Thanator, Banshee
and Leonopteryx) along with the Gunship, AMP Suit and Grinder.
With the possible exception of Trudy, Walmart had all of the
basic 4" figures. The Avatar figures were also
stocked both in the main action figure aisle and on one side of
a 4-way aisle display.
New Lego also made an appearance at this store, I spotted
the 2010 Battle Packs and the Droid Tri-Fighter. Most of
the 2009 sets, across all lines, seemed to be in stock at this
store. Not sure what it is about Target that entices
people to buy Lego, but that store always seems to clear faster
than either TRU or Walmart.
Let the sales begin
Let's face it, sometimes the after Christmas shopping is
where it's at, what with all the sales and
restocking that stores do, looking to put some final profits on
the books for the year. On the way home from a long
weekend of dinners and gift giving, I stopped off at all the
same stores to see what was left, and for the most part, things
hadn't changed drastically from Christmas Eve.
Several stores had found new stock to put out, including:
Toys-R-Us had sold out of set 1 of the McQuarrie multi-packs
but not the second. They also had found a bunch of
Starfighter vehicles and Galactic Heroes Battle Packs over the
weekend. More G.I. Joe figures were on the shelf, mostly from the wave
with Helix and the Pit Commando. All of the 2010 Lego sets that had been in stock on the
previous Thursday were sold out.
The Vestal Target found some Return of the Jedi
figures but besides some Lego V-19 Fighters and a lone exclusive
Lego Republic Fighter Tank, there wasn't a lot new. It was
interesting to see that the G.I. Joe figures hadn't moved much
for the holiday.
At Walmart I spotted the Turbo Tank marked down to $49.99
which seems to be a national sale, not regional. Also,
look for the AT-ST, Evolution packs and Octuptarra Droids to be
marked half off. Oddly enough, the store had also found
what appeared to be several dozen Transformers figures, and had
filled in peg space with them. Walmart had also sold out
of the Lego 2010 Battle Packs.
Target Ithaca, which had been slowly selling Clone Wars
figures, must have had a run on Thursday or over the weekend
because they were quite cleared out, as were the Saga Legends.
Unfortunately, the Christmas rush did nothing to clear the 2008
Wave 4 Revision 2 Legacy Collection figures which we've received
five cases of since October. Yes, that's the case with
Stass Allie, Bail & Breha Organa and the Sandstorm Han Solo
figures. The G.I Joe figures also moved well over the
weekend, as did a few of the vehicles.
On the way home I added the Ithaca Walmart to my stop and
found at least two cases of the ROTJ figures in stock
along with a lone Dewback which I'm not sure where it came
from. They also had two Avatar Scorpion Gunships on
the shelf where they had no Avatar product before I left
town on Thursday. Nearly all of the basic G.I. Joe figures
were gone from the pegs and, at $5 a pop, I didn't expect less.
I actually spent the most money at several Hallmark stores on
the Sunday after Christmas. I picked up the Han Solo and
Landspeeder ornaments for half off.
The New Year
Before the stores closed for the final time in 2009, I stopped
at the local Walmart and Target stores for one final look.
While Walmart is still mostly a wreck from the holiday and sales
shopping, Target actually stocked new product in the form of the
"Blockbuster Value!" packs which are two figures stuck together
with a header card and sold for the price of one basic figure.
Target had at least 18 2-packs including figures from the
ROTJ and ANH lines, including the re-pack figures like
Jango and Anakin. Target also had packs like that of
Transformers and Saga Legends. Not a bad deal if you can
find them. The clearance stickers also found their way to
the remote controlled Republic Gunship and Jedi Starfighter flying
ships and, at 30% (for now) off, they're a cracking deal.
With one final wave of Legacy Collection due this Spring, we're
looking at a potential drought of action figures and, possibly,
other Star Wars toys as we head into 2010. With the
sales out there now, it's a good time to stock up so get out,
enjoy the sales and have a Happy New Year from all of us here at
Imperial Holocron!